I’m guilty and so are a lot of people. I always find it difficult to figure out what is and isn’t passive and then how to fix it. Leave it to Grammar Girl to do a good job explaining it. A must read for…everyone.
Archive for April, 2007
The debate about the debate
Author: Matthew SokoloffApr 29
In the 2004 presidential election I did not watch many of the debates. I had no need to. The day after the debate I would watch the 24 hour news networks and would see all the highlights with a chance to absorb them in and hear commentary from various pundits on TV. It was great.
The problem is for me it’s not 2004 any more. I have for the most part stopped watching TV news (shhh don’t tell anyone). Instead I read newspaper and TV websites and more often then not I get my commentary and additional insight from blogs. So I was under the assumption that the day after this recent debate I would see video clips galore online and in blogs. Not the case. Why? Because as Jeff Jarvis pointed out MSNBC “is acting like the bratty and unpopular rich kid who takes him marbles and harumphs home, ruining the game for everyone.”
MSNBC’s antiquated policies on the usage of debate video have left me feeling completely clueless. Now I surely can read about the debate online, but it just isn’t the same as seeing the clips. So please MSNBC stop ruining the game for everyone.
The Manifesto should be shown…maybe just on the web
Author: Matthew SokoloffApr 21
There has been ample discussion as to the showing of the Virginia Tech killer’s “multimedia manifesto.” Those who appose it being shown say, “I just hate that a lot of people not used to seeing that type of image had to see it.“ That’s a quote from Virginia State Police Col. Steve Flaherty. Those who are in favor of the manifesto being shown claim the obligation of journalists. “When they have news value, we have an obligation to show them,” ABC News Senior VP Jeffrey Schneider said.
With that said, it seems we can make everyone happy. Had the networks just put the video online, they can fulfill their obligation and not offend or disturb those who do not wish to see the video over and over again. Was this ever a thought? If so what are the reasons for not doing this?
I do have one pending question NBC continues to contend that they had a journalistic obligation to show the video and to make it available to the public. That I agree with. How then can they turn around and say, there are parts that are so horrific that they “will never see the light of day?” You comments are welcome on this.
Newspapers leading in video?
Author: Matthew SokoloffApr 21
(First off, don’t you love the use of the Cavuto mark?) I’m not sure how I missed this in February, but a study by Borrell Associates found that newspapers are making more money off online video than TV stations.
From a MarketWatch blog:
The media research firm found that newspapers are making more money from online video advertising than local TV stations, $81 million to $32 million – almost 3 to 1. In each of three markets, Chicago, Los Angeles, and New York, local advertisers spent more than $5 million for streaming video commercials.
This reminds me of a recent conversation on LostRemote.com where TV folks were upset that the blog was featuring more and more innovating things that newspapers are doing versus TV stations. The problem is most TV stations aren’t doing innovative things online. My best guess as to why is because most TV stations want all their online video to have the same production value as the video that goes on the broadcast show. Compare that to newspapers that are realizing the long tail and are working to get as much video up as possible. Or maybe newspapers are better at sending out press releases. OK fine I’ll admit, I’m now biased.
Thanks to Lucas Grindley for pointing it out in his post on how the Netflix move to “Watch Now” is a Sign of the Times (see I can still use TV brands).
Not worth a speech but definitely a blog post
Author: Matthew SokoloffApr 21
As some of you know I tried out to be the student graduation speaker…didn’t make it. So I figured I subject everyone to my corny speech here. Let me know what you think. (Speech follows after the break.)
Read the rest of this entry »
Media too quick to report Columbia shooting as on campus
Author: Matthew SokoloffApr 18
Just two days after the tragedy at Virginia Tech a shooting near MU’s campus caused area media to falsley report the details of todays shooting. Both KOMU and the Missourian were posting information as it came in. Initial reports put the shooting at Reactor Field, which is on MU’s campus. However, we now know that the individual was pulled over on the street adjecent to Reactor Field and that the shooting took place well of campus. Stations like KSDK, the NBC affiliate in St. Louis, said “The Columbia Missourian newspaper is reporting that at least two people have been shot at the University of Missouri – Columbia”. That story quickly circulated around and possibly made it on the wires. The story circulated enough that TV stations as far as Florida were reporting Wednesday evening that “two MU students were shot on campus.”
While the Missourian and KSDK have since corrected the online version of their story, other stations and media outlets are still using the old version as of this evening.
Journalism is more than filling the time slot
Author: Matthew SokoloffApr 17
For some reason in tragedies some reporters and anchors seem to forget to be human. Anyone who has reported on a tragedy has done it. It’s easier to distance yourself from the story. I understand. The problem is when we forget about the victims and for some reason find it more important to point fingers. People have been asking me over the past day why the cable news nets continue to ask all the what if questions. I agree that it is our job to do ask questions and determine if there was any wrong doing, but no one has been able to show there was. The University has done a great job explaining why they did what they did. Let focus on the future, the future of campus safety across the nation and the future of the students affected by this tragedy.
One of my favorite reporters is Shepard Smith. He has a tendency to be a bit over the top, but it’s times like these where he shines. As one blog pointed out he was “the only anchor or correspondent to ask a student being interviewed ‘how are you doing?’ and sound like he really meant it.”
Here is his transcript from Fox & Friends. A lot of people would say he overstepped his bounds as a journalist but I think he said what needed to be said.
I’ve been to a lot of these kind of scenes… and I know what’s going to happen in the next few days.
These kids are going to lose a lot of their innocence. They’re going to realize that their university will never be the same, that their lives will never be the same, that Virginia Tech will never again first and foremost be thought of for the Hookies who make this school so proud on the football field or the fine acad rep that this university has garnered, it’s going to be remembered as the place where 33 people died… they’ll never be able to get past that.
A real learning experience is coming here. They will look back on the timing of it all and say ‘if only.’ If only the storm hadn’t been so bad and they could have gotten helicopters up; if only they had decided to close down the campus; if only they had been able to get more students out on ambulances. But the if only’s are passed. And now the hope is, together, that they’ll be able to get through this.”
The cheapest way from NYC to London
Author: Matthew SokoloffApr 11
From Google Maps…check out step number 23.

Want to make a TV show…go for it
Author: Matthew SokoloffApr 9
I know I’m not the only one who’s thought they had a great idea for a TV show. Well Michael Rosenblum had an idea and shot it. Granted he somehow got access to the TLC executives to make his pitch…still its a nice post on how “Trauma, Life in the ER” came to be. Here’s the post!
Soda Vs. Pop or is it Coke
Author: Matthew SokoloffApr 6
My latest story on the hot debate over what to call the fizzy drink.