Archive for October, 2007

Where are all the corporate blogs?

We all have companies we like and some of those companies do things that piss us off.

Take Blockbuster for example.

Who doesn’t love movies? I sure do, but when rent a movie it sometimes with a group, so it doesn’t always go on my card. Therefore, I may not rent a movie every 90 days. And apparently after 90 days Blockbuster takes away your membership.

Sure it’s easy to sign up for another one but I went to their site hoping to find that they have a blogger who maybe has posted about this policy or I could email her to encourage her to post about it.

To my surprise they had no blogger.

To me this seems like a no brainer.

Blockbuster is going through a lot of change. They have for the first time in a long time competition (Netflix) in the video rental world. This has forced the company to try new things some of them great things (Blockbuster Total Access). And what could be a better way to promote these offerings then on their own blog.

The reaction most people give me is why would I want to read a blog about a corporation on a regular basis? First off if your company is good enough people will want to know more (Apple). But not everyone can be apple. Therefore you have to be the expert on your area.

Blockbuster should be posting not only about their products and attempting to get feedback but also reporting on the trends in the movie rental business. They already do some of this in a press release form, but only when they see it benefiting their sales. But what more could Blockbuster want than to establish themselves to movie lovers as the place to turn to for news.

Think about it what’s the one advantage Blockbuster has over Netflick’s? The guy behind the counter who recommends a movie to them. Well put that guy behind the keyboard and start blogging.

If you work for a business and they aren’t blogging ask yourself why. And then go and write a blog post about it.

What corporations would you want a blog from?

All my friends know I am very interested in Unity08. The standpoint is that all the candidates are the same and most americans wont identify with any of them. (OK I so really over simplified the Unity08 movement, if you want to know more go to Unity08’s website.) I completely agree with the Unity08 movement. To prove my point, take the political compass quiz results for the 08 candidates.

Political Compass for 2007 Primaries
Some info from the site about this:

When examining the chart it is important to note that although most of the candidates seem quite different, in substance they occupy a relatively restricted area within the universal political spectrum. Democracies with a system of proportional representation give expression to a wider range of political views. While Dennis Kucinich and Mike Gravel are depicted on the extreme left in an American context, they would simply be mainstream social democrats within the wider political landscape of Europe. Similarly, Hillary Clinton is popularly perceived as a leftist in the United States while in any other western democracy her record is that of a moderate conservative.

All but two are in the same quadrant. Oh and none are anywhere near me. Do any of our candidates represent the feelings of american citizens? You can take the quiz yourself at politicalcompass.org. And for those that want, you can put the quiz on your facebook profile.