Anyone wondering what it’s like to be a VJ. Here’s a story of one VJ covering another. From KGTV a station that is transitioning their reporters and phtogs to VJs. You can learn more about that at http://rosenblumtv.wordpress.com/.

First off I am not sure that this rumor is anything more than a couple of excited folks on Wall Street who know some equally excited bloggers. With that said, the big question is why would a company that has made their money in aggregating content want to suddenly buy a content provider? There are many reasons:

1. Google thinks that news content providers are going to sue them for using their content or that legislation will soon bar them from using their content. I doubt this will happen and I doubt that Google wouldn’t be able to fight it. Let’s not forget the recent words of the Tribune company’s new owner Sam Zell.”If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be? Not very.” Then again I could alter his quote to “If all of the newspapers in America did not allow Google to steal their content, how profitable would the newspapers be? Not very.” It works just as well.

2. Google is looking to expand upon the way that consumers get their news. Currently almost all news organizations on the web display and produce content in the same format that newspapers did. A new news story every time something happens. Sure we link to “related stories” and we allow comments, but that’s it. Google could be working on a way to enhance this in a number of ways. For example, if every story was given a topic or number of topics. You could go to a topic page that would automatically display a time line, key players, statistics and changes in the story. In order for Google to do this they would need stories to be coded in a way that would allow them to add and aggregate this enhanced content. It’s only a matter of time before someone does something like this, so why not Google.

3. Google isn’t buying Reuters. I’m leaning towards this one.

This great YouTube video from KSU is a neat way of showing what Web 2.0 is. Take a look…over a million other people have.